EXECUTIVE INSTITUTE IN ESPOO

The Executive Institute will concentrate on the internal and external communication issues of organisations. Its intention is to improve the participants' knowledge about the meaning of communication as a tool of the management and to challenge them to use this resource for the benefit of their organisations. The facilitator is Dr Elisa Juholin from Inforcom Finland.

Program

Monday, August 30

12.00 Lunch
13.00 Introduction to organisational communication, its areas and conceptions

Why communication is a resource?
A strategic approach to communication - building the communication system

A short groupwork.. What kind of purposes have we set for communication
externally and internally?

14.00 Coffee and tea
14.30 Satisfaction with communication in work organisations

Reflection: Which are the main information and channel gaps in our organisations and how to shrink them?

15.00 Supervisor-subordinate-relationship, the corner stone of OC

A short groupwork: How to improve supervisor communication

16.00 Some words about communication in managing change

Reflection: How to strengthen one's organisation to face the change and find it a challenge?

17.00 Discussion and feedback
17.30 Ending of the seminar
18.00 Sauna and dinner

Tuesday, 31 August

9.00 Framework of external communication

9.30 Journalists’ views and expectations for organisations

10.30 Coffee and tee

11.00 Media play from the view point of organisations - winners and loosers

12.00 Ending of the Executive Institute, lunch

After registration, participants will be given some questions to reflect beforehand:

What kind of targets have you set for the communication of your organisation?

- Which are your main target groups?

- What do you want to tell them about child welfare?

- Which channels do you use?

- How do you measure the results?

- What kind of problems have you faced in the different fields of communication?

Main